Most Modern Shoesa TikTok-first ladies footwear store
Rawalpindi's most-watched shoe shelf, online — heels, pumps, sandals, flats, khussa and bridal styles, ordered on WhatsApp with cash on delivery nationwide.
Built for how this shop already sells
Most Modern Shoes had an audience before it had a website — 379K followers watching weekly shelf tours on TikTok, then ordering over WhatsApp. We built a storefront that matches that behaviour instead of fighting it: every product card opens WhatsApp with the item, size and colour already written into the message.
The catalogue is organised the way customers actually shop for heels — by category, then by silhouette, with stilettos, block heels, pointed pumps, ankle straps and slingbacks each getting their own route in. Bestsellers, new arrivals, sale pricing and per-item colour counts stay in sync with the drops that premiere on TikTok every week.
Scope of work
- Type
- Fashion E-commerce (Footwear)
- Year
- 2026
- Live at
- mostmodernshoes.com
Highlights
WhatsApp-native ordering
Every product opens a pre-filled WhatsApp message, so the checkout is the conversation the shop already runs.
Shop by category and silhouette
Two parallel routes in — heels, pumps and bridal by category; stilettos, block heels and slingbacks by shape.
Bestsellers and social proof
Sold counts, discount badges and colour variants surfaced on every card, mirroring what sells on the live shelf tours.
Weekly drop merchandising
New arrivals, the bridal edit and an under-Rs 4,999 edit refresh with each week's stock.
Nationwide delivery
Courier delivery across Pakistan with cash on delivery, alongside in-store collection.
Store pickup and exchange
Commercial Market, Rawalpindi pickup with a simple in-store size swap policy.
About Most Modern Shoes
- What is Most Modern Shoes?
- Most Modern Shoes is a ladies footwear retailer in Commercial Market, Rawalpindi, with an online store built by DevKey Technologies covering heels, pumps, sandals, flats, khussa and bridal or party styles.
- How do customers order from Most Modern Shoes?
- Every product card opens a WhatsApp message with the item already written in, so customers order on WhatsApp at 0311-0044116 with cash on delivery across Pakistan, or collect in store in Rawalpindi.
- How does the store connect to the brand's TikTok audience?
- The storefront is built around a 379K-follower TikTok account with 705.6K likes. Weekly drops, bestsellers and sale pricing on the site mirror the shelf tours that premiere on @most.modern.shoes.
Selling on WhatsApp and social already?
We build storefronts around the way your customers already buy — not a checkout they have to be talked into.