Digital PRServices
Earned coverage from publications your customers read, built on stories that are worth telling, not paid placements dressed as news.
Digital PR Services: what the work involves
Small businesses seldom appear in the media because they never give journalists a reason to write about them. Press releases announce new offices and staff hires that nobody outside the company cares about, then disappear into inboxes. Meanwhile search engines and AI assistants rely heavily on trusted third-party mentions to decide which brands are credible, so silence quietly limits growth.
We look for angles that matter beyond your own walls: original data from your operations, expert commentary on industry news, local-interest stories and founder perspectives. A media list is built for each angle, pitches are written for individual editors and follow-ups are timed to news cycles. Coverage is logged with links, referral traffic and brand mentions, and we report on what lands, what did not and how pitches should change.
Core features
Angle and story development
We find newsworthy hooks in your data, expertise and customer stories, and test them against what editors have recently covered.
Targeted media list building
Journalists, bloggers and podcast hosts are chosen for beat and audience fit, avoiding mass emails that damage your name.
Pitch writing and outreach
Short, tailored pitches explain why the story matters to that outlet's readers now, with supporting facts and an offer of expert access.
Expert commentary programme
We monitor journalist requests and reply with quotes from your specialists when a topic matches their experience.
Data-led story assets
Surveys, benchmarks or original analyses are designed so claims are traceable, with methodology stated on the resource page.
Coverage tracking and reporting
Placements, links and referral visits are recorded, and a summary explains which angles earned attention and why.
What we get right before launch
Coverage cannot be guaranteed
Editors decide what runs. Honest outreach means some pitches fail, so we plan multiple angles and set expectations about the time needed.
Paid placement disclosure
Sponsored posts must be labelled, and unlabelled paid links can breach search guidelines. We separate earned coverage from paid features clearly.
Accuracy under scrutiny
Journalists check claims. Everything we pitch is supported with evidence, and we avoid exaggerations that damage credibility when scrutinised.
Tools and technology
- Google Search Console
- Ahrefs
- Semrush
- Google Alerts
- Muck Rack
- HubSpot
- Notion
- Looker Studio
Common questions, answered
What is digital PR and how is it different from SEO?
Digital PR earns mentions and links from reputable publications through stories. SEO covers broader site optimisation, but earned coverage supports it by adding authority that content alone rarely achieves.
Can you promise coverage in a specific publication?
No. Genuine coverage is decided by editors. We target relevant outlets with strong angles and report openly on responses, avoiding any arrangement that would pass paid placement as editorial.
How long does a PR campaign take?
Story development, outreach and follow-up usually span several weeks, with coverage arriving unevenly. Larger data-led campaigns need more preparation, and we outline the phases before starting.
What do you need from my team?
Access to specialists for interviews, supporting data or case examples, and quick approvals when a journalist requests a comment. Speed often decides whether a story is used.
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Ready to start your Digital PR Services project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.