E-commerce MarketingServices
Marketing for online stores that counts delivered orders and margin, not just checkout clicks.
E-commerce Marketing Services: what the work involves
Running an online store means competing for attention with marketplaces, larger brands and rival stores bidding on the same terms. Growth that depends on discounts alone eats margin, and the arithmetic gets worse when cash on delivery orders are refused at the door. Many owners watch revenue climb in the ad dashboard while profit stays flat, because acquisition, returns and fulfilment are never viewed together.
We start with unit economics: margins, average order value, return rate and repeat purchase pattern. From that we set a target acquisition cost and build a plan across catalogue ads, search and shopping campaigns, influencer seeding and lifecycle email or WhatsApp. Product feeds are cleaned, tracking is verified end to end and a weekly review looks at which products and audiences deliver profitable, completed orders.
Core features
Unit economics and target setting
Margins and returns determine what you can pay to win a customer, which keeps campaigns tied to profit and not to vanity metrics.
Product feed and catalogue clean-up
Titles, images, categories and availability are fixed so Shopping and catalogue ads show the right items correctly.
Acquisition across Meta and Google
Prospecting and demand-capture campaigns are balanced, with creative angled to product benefits and seasonal moments.
Cart and checkout recovery
Abandoned cart messages via email and WhatsApp bring back shoppers who left, with reminders timed to buying habits.
Repeat purchase and loyalty plays
Post-purchase flows, review requests and replenishment prompts raise repeat orders without relying on constant new-customer ads.
Product-level reporting
Dashboards rank products, audiences and channels by profit contribution, helping you decide what to promote or drop.
What we get right before launch
Cash on delivery leakage
Fake and refused orders inflate ad results. We tag order status and use confirmation calls or messages to keep optimisation tied to delivered revenue.
Marketplace and policy limits
Ad platforms restrict certain products and claims, from supplements to cosmetics. We check listings and creative against policy to avoid account bans.
Inventory and promotion timing
Advertising an out-of-stock item wastes spend. We sync feeds and plan promotions around real stock and delivery capacity.
Tools and technology
- Meta Ads Manager
- Meta Catalog
- Google Merchant Center
- Google Ads
- Klaviyo
- WhatsApp Business API
- Google Analytics 4
- Looker Studio
Common questions, answered
Which platform is best for my online store?
It depends on product type and audience. Visual, impulse products often suit Meta and TikTok, while high-intent items suit Google Shopping. We test a small mix and keep what proves profitable.
How do you handle cash on delivery orders?
We track confirmation and delivery status where possible, suggest confirmation workflows and report results on delivered orders so campaigns are not rewarded for orders that never complete.
What affects how much I should spend?
Your margin, average order value, repeat rate and the stock you can fulfil. We calculate a sensible acquisition limit first, and then size budget to learn within that limit.
Do you work with stores on Shopify, WooCommerce or custom builds?
Yes. We configure feeds, tracking and integrations on common platforms, and coordinate with your developer on custom builds so events and catalogues work correctly.
More Digital Marketing services
All Digital Marketing servicesShopify Store Marketing
Marketing designed around how Shopify stores actually track, sell and retain customers.
Meta Catalog Ads Management
Show the right product to the right shopper automatically, with a clean catalog feed and dynamic ads that follow browsing behaviour across Facebook and Instagram.
Google Shopping Ads Management
Put your products, prices and photos in front of shoppers at the exact moment they compare options.
Ready to start your E-commerce Marketing Services project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.