WhatsApp MarketingServices
Turn the app your customers already live in into an organised sales and support channel, within Meta's messaging rules.
WhatsApp Marketing Services: what the work involves
In Pakistan, and increasingly among diaspora buyers, a purchase often happens in a WhatsApp chat rather than on a checkout page. Owners answer from personal phones, messages pile up overnight, leads go cold and nobody can say how many chats turned into orders. Meanwhile some teams try broadcast lists and get numbers blocked, which is the opposite of a channel built for the long term.
We move you to the WhatsApp Business Platform where it makes sense, with a verified profile, catalogue, quick replies and approved message templates. Click-to-WhatsApp ads and website buttons feed a shared inbox with tagging, so every enquiry has an owner and a status. We write conversation scripts, set response-time targets and review chat outcomes weekly to see which sources produce paying customers.
Core features
Business profile and catalogue setup
Verified details, product catalogue, opening hours and greeting messages make the chat look credible from the first tap.
Click-to-WhatsApp ad journeys
Meta ads open a pre-filled chat, with the ad and campaign stored against the contact so you know which creative started the conversation.
Shared inbox and lead tagging
Several staff members handle one number, each chat carries a stage tag, and unanswered messages are flagged before they go cold.
Approved template messages
Order updates, appointment reminders and follow-ups are written and submitted for Meta approval, so you can message customers after the service window closes.
Chat scripts and quick replies
Common questions, price enquiries and objections receive tested responses in Urdu and English, which shortens reply time without sounding robotic.
Conversation-to-sale reporting
We connect chat statuses to confirmed orders or bookings, then report which ads, posts or pages sent the buyers who actually paid.
What we get right before launch
Opt-in is a requirement, not a suggestion
Business-initiated messages need clear consent and approved templates. Unsolicited blasts get numbers restricted, so we design permission capture into forms and chats.
Number ownership and migration
Moving an existing number to the API affects the app on your phone. We plan the switch, back up chat history and keep a fallback during the transition.
Response speed shapes the brand
Quick, polite replies convert, while slow ones waste ad spend. We set coverage hours and escalation rules so the channel matches what your team can sustain.
Tools and technology
- WhatsApp Business API
- WhatsApp Business app
- Meta Ads Manager
- Meta Business Suite
- HubSpot
- Google Tag Manager
- Looker Studio
- Canva
Common questions, answered
Do I need the WhatsApp Business API?
Not always. A small team can start with the Business app, but multiple agents, automation, approved templates and reporting generally need the API through an official provider. We recommend after reviewing volume.
Can I send promotions to my customer list?
Only to people who opted in, and with a template approved by Meta. We help collect permission properly and write messages that are useful so recipients do not block you.
What affects the cost of running WhatsApp?
Meta charges by conversation category, providers charge platform fees and your team needs time to reply. Volume, message type and automation level shape the total, which we estimate during scoping.
Can WhatsApp connect to my CRM or store?
Yes, through integrations or webhooks. Orders, leads and chat tags can sync with HubSpot, Shopify or a custom system so staff see context without switching tools.
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Ready to start your WhatsApp Marketing Services project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.