App StoreOptimization
Most app discovery begins with a store search. We improve how your listing is found and how often visitors tap install.
App Store Optimization: what the work involves
A good app can sit unseen because its listing was written like a press release. The title spends its characters on the brand, the description lists features nobody searches for, screenshots show screens without explaining benefits and ratings are neglected. Store search works differently from web search, so habits borrowed from website SEO lead owners to stuff keywords or ignore the one thing that converts: how the page looks to a person deciding in seconds.
We research the terms people use to find apps like yours in each store and country, check competitors' listings and decide on title, subtitle and keyword fields for the App Store and the title, short and long descriptions for Google Play. We brief screenshots and a preview video around the main benefits, run store listing experiments where available and set up review prompts and replies. We track impressions, product page views and install conversion in each console.
Core features
Store keyword research
Terms are researched per store, language and country, balancing search interest, competition and genuine relevance to the app.
Metadata writing
Title, subtitle, keyword field and descriptions written within each platform's character limits, readable and honest.
Screenshot and video strategy
A sequence of screenshots telling the benefit story, with captions and optional preview video briefed for designers.
Listing experiments
A/B tests of icons, screenshots and descriptions through Google Play and Apple's product page optimisation tools.
Ratings and review handling
In-app prompt timing, policy-compliant review requests and reply templates that address common complaints.
Localisation
Listing versions for key markets with translated and culturally adapted text, including Urdu where it makes sense.
What we get right before launch
Each store has different rules
Apple and Google weigh metadata differently and enforce their own policies against keyword stuffing and misleading claims. Listings are written separately for each.
Conversion matters as much as discovery
Ranking for a term helps only if the page convinces people to install. We split effort between visibility and the listing's persuasion.
App quality limits the ceiling
Crashes, poor ratings and high uninstall rates hurt store performance regardless of metadata. We flag issues for your product team when we see them.
Tools and technology
- App Store Connect
- Google Play Console
- AppTweak
- Sensor Tower
- Firebase Analytics
- Google Analytics
- Looker Studio
Common questions, answered
What is app store optimization?
ASO is the practice of improving an app listing so it appears for relevant store searches and convinces visitors to install. It covers metadata, creative assets, ratings and localisation, and is measured through each store's own analytics.
Is ASO different from website SEO?
Yes. Stores use their own ranking systems that weigh metadata, install behaviour, ratings and retention. Some research skills transfer, but the fields, limits and signals differ, so we treat it as a separate discipline.
How soon will downloads improve?
Metadata changes can shift visibility within weeks, and listing tests need enough traffic to be conclusive. Sustained improvement tends to take months, and we do not promise specific ranks or install numbers.
Can you build the app as well?
Yes. As a software house we develop mobile apps, so we can align ASO with product decisions such as onboarding and review prompts, or work with your existing development team if you prefer.
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Ready to start your App Store Optimization project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.