Affiliate MarketingManagement
A partner programme where affiliates are paid for sales you can verify, with tracking and rules that protect your margin.
Affiliate Marketing Management: what the work involves
Affiliate marketing looks attractive because partners are paid after a result, but programmes launched casually often disappoint. Few quality affiliates join, those who do copy discount codes from coupon sites, tracking misses sales and commissions are disputed. In the worst cases, affiliates bid on your brand name in search ads and claim credit for customers who were already on their way to you.
We design the programme first: commission logic, cookie window, terms, approved promotion methods and a payout schedule. Tracking is built through a network or a tool linked to your store, tested with real orders and reconciled against delivered revenue. We recruit and onboard partners such as content sites, creators and community leaders, supply creative and offers, monitor traffic quality and report monthly on each partner's contribution.
Core features
Programme design and terms
Commission structure, cookie windows, prohibited tactics and payout rules are written down so partners and your finance team agree upfront.
Tracking and attribution setup
Links, codes and server-side postbacks record sales per partner, reconciled with orders so only valid conversions earn payment.
Partner recruitment and onboarding
We identify and approach relevant publishers and creators, then provide a welcome pack with approved messaging, banners and product information.
Offer and creative support
Exclusive offers and ready-to-use assets make promotion easier for partners, and keep your brand presented consistently.
Fraud and quality monitoring
We watch for brand-term bidding, cookie stuffing, coupon leakage and suspicious spikes, and pause partners who break the rules.
Partner performance reporting
Monthly reports show sales, returns and net contribution by partner, informing who deserves higher commission or removal.
What we get right before launch
Disclosure requirements
Affiliate links must be disclosed to audiences under FTC and Australian rules. Our terms require clear labelling, and we check partner content.
Returns and cancellations
Paying on orders later refused erodes margin. Commission is approved after a return or delivery window, which we explain to partners at signup.
Channel conflict
Affiliates can cannibalise your own ads and organic sales. Rules on brand keywords and coupon use protect existing channels.
Tools and technology
- Impact
- Refersion
- Shopify
- Google Tag Manager
- Google Analytics 4
- HubSpot
- Looker Studio
- Notion
Common questions, answered
Is affiliate marketing suitable for my business?
It suits products with clear margins, trackable sales and content that partners can promote. We review your economics and offer first, and tell you honestly if another channel fits better.
How are affiliates paid?
Commission is calculated on verified sales after the return or delivery window, then paid on an agreed schedule. Terms, rates and tracking rules are documented before anyone is recruited.
How do I find good affiliates?
We search for relevant publishers, creators and communities that already serve your buyers, then invite them personally with a clear offer, instead of waiting for random applicants.
How do you prevent affiliate fraud?
Through tracking validation, order reconciliation, programme rules on brand terms and coupons, and regular reviews of traffic patterns. Partners that break terms are paused and unpaid commissions are reviewed.
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Ready to start your Affiliate Marketing Management project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.