LinkedIn MarketingServices
Reach decision-makers by job title and company, then follow every lead from first click to sales conversation.
LinkedIn Marketing Services: what the work involves
Selling to businesses means winning attention from a handful of specific people: a finance head, an operations director, a procurement lead. Generic social posts rarely reach them, and cold email alone gets filtered. LinkedIn is where those roles actually read about their industry, yet most company pages sit idle and most ad accounts target too broadly and waste money on irrelevant job titles.
We define your ideal buyer by role, seniority, company size and industry, then build three layers: an optimised company page and founder profile, a steady publishing rhythm of insight-led posts, and Campaign Manager ads aimed at named segments. Lead Gen Forms or landing pages feed your CRM, and we review which companies and titles are responding so sales follow-up is informed rather than random.
Core features
Ideal customer profile definition
Titles, industries, company sizes and regions are agreed with your sales team, giving every post and ad a named reader.
Company page and founder profile optimisation
Headlines, about sections, featured content and services are rewritten to communicate value to a visiting buyer within moments.
Thought-leadership content plan
Articles, document carousels and short posts built on real client questions, written in your voice and approved before publishing.
Campaign Manager ad programmes
Sponsored content, message ads and lead-gen forms are directed to matched audiences, with budgets set to a realistic sales cycle.
Account-based targeting lists
Uploaded company lists let us reach people inside specific target accounts rather than a broad industry pool.
CRM lead handoff and review
Leads flow into HubSpot or your chosen system with source data, and a monthly review shows which segments are moving toward meetings.
What we get right before launch
Higher cost per click, higher intent
LinkedIn traffic is typically pricier than other networks, so audience precision and offer quality matter more. We keep targeting narrow and test offers before scaling spend.
Long B2B sales cycles
Deals can take months, so first-touch attribution misleads. We track engagement and pipeline stages in the CRM to credit LinkedIn fairly.
Personal profiles and company control
Founder content builds reach but ties value to a person. We document the voice and keep the company page strong so the asset belongs to the business.
Tools and technology
- LinkedIn Campaign Manager
- LinkedIn Insight Tag
- LinkedIn Sales Navigator
- HubSpot
- Google Analytics 4
- Google Tag Manager
- Canva
- Looker Studio
Common questions, answered
Is LinkedIn worth it for a small company?
Often yes if your buyers are other businesses and each customer is valuable. It is less suited to low-value consumer products. We assess fit before recommending a paid budget.
Will you contact prospects on our behalf?
We focus on content, advertising and lead capture. Direct outreach can be supported, but we avoid spammy automation that risks your profile and brand reputation.
How long before leads appear?
Paid campaigns can generate form fills within weeks, while organic authority builds over months. Timing depends on audience size, offer strength and how fast your team follows up.
Can you help us target buyers in Australia and the US?
Yes. Campaign Manager allows country and city targeting by job function, and we adapt tone and offers to each market's business expectations and time zones.
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Ready to start your LinkedIn Marketing Services project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.