Recruitment MarketingServices
Treat hiring like a campaign, reaching suitable candidates where they spend time and guiding them to apply without a clumsy process.
Recruitment Marketing Services: what the work involves
Posting a vacancy on a job board and waiting rarely reaches the best candidates, because many of them are employed and not actively searching. Recruiters then spend days screening poor matches while the real hire never sees the role. The growth problem is reach and conversion in hiring: attracting passive talent, presenting the role clearly and making the application short enough that good people complete it.
DevKey runs recruitment as a funnel. We define the profile of the person you need, write role-specific ads and landing pages, and run targeted campaigns on LinkedIn, Meta and search with application forms that qualify on essential criteria. For recurring roles, we build a talent pool and nurture it with updates, so the next vacancy begins with people who already know you. Reporting tracks quality and time to fill, not only clicks.
Core features
Candidate profile definition
A clear description of the skills, location and motivations of the person you want, used to shape ads and targeting.
Role-specific ad creative
Ads and landing pages that describe the work, team and growth plainly, speaking to the candidate rather than reciting a job description.
Multi-channel targeting
Campaigns on LinkedIn, Meta and Google reaching suitable people by role, skill and location, including passive candidates.
Short application funnel
A mobile-friendly application with essential screening questions and quick acknowledgement, reducing drop-offs.
Talent pool nurturing
Email and WhatsApp updates for promising candidates who were not hired, keeping them warm for future roles with their consent.
Hiring funnel reporting
Applications by source, quality of fit and time to fill, so budget moves to the channels that bring real hires.
What we get right before launch
Anti-discrimination in targeting
Employment ads cannot exclude people on protected attributes. Meta and Google restrict targeting for jobs, and Australian and US law applies. We follow those limits.
Candidate data protection
Applications contain CVs and personal details. We limit what is collected, store it securely and explain retention in plain language.
Scam and fake-job risk
Fraudulent job ads damage trust in genuine employers. We use verified pages, clear company details and never ask candidates for payment.
Tools and technology
- LinkedIn Campaign Manager
- Meta Ads Manager
- Google Ads
- HubSpot
- Google Sheets
- Canva
- GA4
- Looker Studio
Common questions, answered
Does paid advertising really help with hiring?
It can, especially for roles where good candidates are not browsing job boards. Paid reach puts the vacancy in front of suitable people, though result quality still depends on how clear and attractive the role is.
Which channel is best for recruiting?
It depends on the role. LinkedIn suits professional and technical hires, Meta works for retail, support and operations roles, and search captures active seekers. We test and shift effort toward what produces fitting applicants.
Can you screen the applicants?
We build screening questions into the application and can shortlist against your criteria, but final selection stays with you. We pass candidates along with their answers so your team can decide quickly.
How do you avoid unfair targeting?
We avoid excluding groups by protected characteristics, follow platform rules for employment ads and use job-relevant criteria such as skills and location. Copy is reviewed for biased or exclusive language.
More Digital Marketing services
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LinkedIn Marketing Services
Reach decision-makers by job title and company, then follow every lead from first click to sales conversation.
Lead Generation Services
Enquiries from the right buyers, captured through offers, forms and qualification steps your team can act on.
Ready to start your Recruitment Marketing Services project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.