AI Search OptimizationGEO
More searches now end in a generated answer. We help your content become a source those answers can draw on, built on sound SEO rather than hacks.
AI Search Optimization GEO: what the work involves
AI Overviews and answer engines summarise results and cite a few sources, which changes how visibility works. Being ranked is no longer the only goal; being quoted, named or linked inside the answer matters, and many businesses have no idea whether any of that is happening. The risk is also practical: if your key pages are slow, blocked, thin or vague, an answer system has little reason to rely on them.
We start with a baseline. Which of your priority questions trigger generated answers, who gets cited, and what sources look like. We then strengthen the foundations those systems share with search: crawlable pages, direct and well-structured answers, clear entities and authorship, supporting data and structured markup. We also review crawler access in robots rules. We report citations observed over time but never claim control over what a model chooses to say.
Core features
AI visibility baseline
We test your priority questions across AI Overviews and answer engines and record who is cited, how you are described and where you are absent.
Answer-ready content structure
Pages are rewritten with direct definitions, clear headings, comparison tables and concise summaries that are easy to quote accurately.
Entity and authorship clarity
Consistent brand naming, author profiles, organisation markup and verifiable credentials that help systems recognise who you are.
Original data and proof
Guidance on publishing first-hand examples, statistics you can substantiate and sources, since unique material gives systems something worth citing.
Crawler access review
Robots rules and server settings are checked so the crawlers you want to permit can reach your pages, with your approval on any policy.
Citation tracking
Periodic sampling of target prompts and queries to log mentions and links, presented as observations rather than guarantees.
What we get right before launch
No one controls model output
Answers vary between runs, users and products. We can improve your chances of being a useful source, but we cannot promise a citation or a specific wording.
Good SEO remains the foundation
Google states that standard SEO best practices apply to AI features. Shortcuts, hidden text or mass-generated pages invite spam actions rather than citations.
Measurement is immature
Referral data from AI tools is incomplete and tools for tracking mentions are young. We combine analytics with manual sampling and say plainly what we cannot see.
Tools and technology
- Google Search Console
- GA4
- Schema.org validator
- Screaming Frog
- Ahrefs
- Semrush
- Bing Webmaster Tools
- Looker Studio
Common questions, answered
What is GEO and how is it different from SEO?
Generative engine optimisation aims to make content useful as a source for AI-generated answers. It builds on ordinary SEO, adding emphasis on clear answers, entities and evidence, but it still relies on crawlable, high-quality pages.
Can you get my business into AI Overviews?
We cannot guarantee it. Google chooses what to show based on relevance and quality. We can make your pages clear, authoritative and eligible, then track whether they are being cited over time.
Should I block AI crawlers?
That is a business decision. Blocking can limit how your content is used, while allowing may increase mentions. We explain the trade-offs for each crawler and implement whichever policy you choose.
How do you measure results?
Through repeatable prompt and query sampling, referral traffic from AI products where visible, branded search trends and Search Console. No single metric is reliable yet, so we report several together with caveats.
More SEO services
All SEO servicesChatGPT and LLM Visibility
Customers now ask chat assistants who to hire or buy from. We check what they say about you and strengthen the sources they rely on.
Entity and Knowledge Graph SEO
Search systems increasingly reason about things, not strings. We make it unambiguous who you are, what you do and which facts about you are true.
E-E-A-T Optimization
E-E-A-T is not a switch, it is what a careful reader would want to see before believing you. We make that evidence visible and genuine.
Ready to start your AI Search Optimization GEO project?
Tell us what you need and we will come back with a clear scope, timeline and the questions worth answering before any build starts.