Software for Multan's Blue Pottery and Handicraft Makers
Multan's blue pottery and handicrafts are known far beyond the city. DevKey helps makers show, sell and ship their work to buyers who cannot visit the workshop.
The trade, and what it needs from software
Multan is famous for its cobalt-blue glazed pottery, decorated tiles and hand-painted craft items, along with other regional handicrafts such as camel-skin lamps and embroidered goods. Skilled artisans work from family workshops, selling to visitors, shops and the occasional exporter or decorator.
The craft itself is excellent, but the selling is stuck in the bazaar. DevKey Technologies, a software house in Islamabad, builds storefronts and order tools for craft businesses, working remotely with visits as needed. Our focus is practical: show the pieces well, take orders without endless chat, and handle fragile shipments with care.
How the work flows in Multan
Hand-shaped, painted and fired in batches
Pieces are shaped, painted with intricate designs, glazed and fired in kilns. Output depends on the kiln schedule, and breakage during firing is part of the craft.
Selling to visitors, shops and designers
Many sales happen at the workshop or showroom. Others come from shops in big cities, interior designers and decorators who order specific pieces.
Custom commissions and tile sets
Clients sometimes request particular patterns or matched tile sets for a project, so each such order needs careful drawings and agreed colours.
Where things go wrong today
Beautiful work lost in poor photographs
Pieces photographed in bad light lose their depth and colour. Online buyers cannot judge scale, glaze or finish and move on.
Fragile goods and awkward shipping
Breakage in transit makes sellers wary of distant orders. Packaging and courier choice are decided afresh each time.
One-off pieces sold twice
Unique items are offered on social media and in the shop at once. Two buyers are promised the same piece.
Overseas buyers who cannot find the makers
People abroad searching for authentic Multani blue pottery land on resellers or imitations, not the workshops behind the craft.
Software that fixes it
An online store built for one-off and repeat pieces
A shop where unique items are marked sold the moment they go, with size, glaze and care details on every page.
E-commerce Website DevelopmentProduct photography that shows glaze and scale
Planned photo sets with consistent lighting, close-ups and scale references that let buyers appreciate the work remotely.
Product Photography for E-commerceSearch visibility for overseas buyers
Content and technical work that helps people searching for authentic Multan pottery find the makers, in more than one language where useful.
International SEO ServicesOrder handling for commissions and shipments
Records of custom requests, approvals, deposits and dispatch status so no commission slips between messages.
Order Management Software DevelopmentCommon questions, answered
Can a shop handle both unique pieces and repeat designs?
Yes. Unique items can be set to a single available piece, while repeat designs carry stock counts or are marked made to order, so the storefront reflects how the workshop actually produces.
How would we ship fragile items safely?
We can set up courier options and packaging notes at checkout, but the packing itself is craft knowledge from your side. We help you standardise it so every parcel is prepared the same way.
Do you take the photographs?
Our marketing team can arrange product photography within an agreed scope, or advise your own team on lighting, backgrounds and shot lists if you prefer to do it in-house.
Can orders from abroad be accepted?
That is possible with the right payment and shipping setup, which we would discuss openly. Overseas orders involve forwarders and banks, so we help you plan the steps rather than promise a shortcut.